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Product presentations at Gurgl Carat

The stage is set for big ideas

You have invested a lot of time, expertise and energy in your product. Now the time has come to show it to the world. At Gurgl Carat you will find the ideal stage for your product launch - with top technology, inspiring architecture and the Alpine backdrop right on your doorstep.

Why a product presentation?

A new product should impress - your customers, the press and stakeholders. The aim is to create visibility, arouse curiosity and strengthen the brand image.
Successful presentations are more than just facts. They tell stories, show visions and create emotional experiences. Whether it's a trade fair, demo event or press conference, the way in which you present your company is a decisive factor in your success. Just think of Apple's media-effective product launches.

Good planning is everything

All eyes are on you and your novelty. It is therefore important to be prepared. The most important thing is to set a goal first. Possible goals are, for example: increasing awareness, generating more sales, imparting knowledge, developing the USP of your own product, retaining already existing customers, increasing media attention. The event is then planned around the presentation. You can find out what you should think about before, during and after the event by taking a closer look at our event planning checklist.

By the way: a product presentation can be so much more than just a simple Power Point. Let your audience put the product through its paces. Cosmetic products can be tried out, vehicles are most likely to impress during test drives and food can arouse curiosity with live cooking stations or storytelling. There are no limits to creativity. However, always keep legal and ethical considerations in mind. Depending on the market or country, the product presentation may need to be adapted.

The presentation:

design, visualization & presentation techniques

Depending on your previously defined goal for the product launch, there will usually also be a classic product presentation. This is the best way to present the facts and figures, especially for technical products. The design of your presentation should match the new product. If the product has not yet been produced, visualizations can help as images and pictures are much better remembered.

At Gurgl Carat, your images and visualizations will be perfectly staged on the 100 m² screen. Measuring approx. 21 m (length) and 5 m (width), the screen can even accommodate a full-size bus. Such moments of surprise are worth their weight in gold for your presentation. Of course, other unusual presentation techniques can also be used. How about a presentation on a mountain top, for example, to present the new windproof outdoor jacket?

After the event is before the event

Use the opportunity for further development:

Obtain feedback
Document learnings
Plan follow-up formats

Long-term visibility is often not achieved through a single event, but through continuity. A start could be annual events that become a fixture in your marketing calendar.

Case Studies

Due to its excellent technical equipment, splendid infrastructure and impressive alpine backdrop, Gurgl Carat is just perfect for product presentations of many industries. Some examples:

Automotive: winding Alpine roads and close to the Timmelsjoch High Alpine Road
Outdoor & sport: ideal conditions in high alpine terrain incl. real-time tests
Cosmetics & care: demonstrations & workshops in a beautiful setting
Ski sports equipment: Guaranteed snow from November to April with 112 kilometres of pistes
High-tech & innovation: discreet location at the end of the valley for secret prototypes
Sun protection & optics: 300 days of sunshine & the altitude for authentic tests

Product Presentation

Frequently asked questions

The Gurgl Carat combines modern technology, a spectacular Alpine backdrop and professional support. Perfect for big ideas and strong brand presentations.