B2B Events
your B2B event in the mountains
B2B events are an important part of every B2B marketing strategy. They offer a great opportunity to deepen business relationships and exchange news. Here you get to know more about why these events are so important, how to network successfully and which ideas will make your event unforgettable. Take the opportunity to get in touch with partners and traders personally while creating long-term connections.
Goals of B2B events
B2B events (business-to-business) are events that serve to establish and maintain business relationships. One company is the organizer and one or more other companies are invited. Types of events that are suitable B2B events are, for example, product presentations, trade fairs, workshops, conferences or networking events. The main goals of participating in a B2B event are personal contact with dealers and partners as well as the exchange of news. Companies that organize such events want to actively communicate corporate innovations, strengthen their image and intensify business relationships.
B2B event marketing
B2B event marketing refers to the use of events as a marketing tool to address business customers (business partners). This type of marketing is particularly important in the business-to-business sector. The primary aim is to strengthen personal relationships. After all, behind every company there are people, or to put it in the words of Beth Standlee: “People buy from people.”
Networking at B2B events
A very important part of every B2B event is networking. On the organizer's side, it means that there must be enough opportunities for small talk and breaks. For example, through communicative coffee breaks or exciting side programs that create a relaxed atmosphere. Ans also the participants can make their networking even more effective. Our tips for effective networking at B2B events make your next business meeting a guaranteed and complete success.
Tips for effective networking at B2B events
Networking is similar to many other business and private topics. Only those who know where they want to go can get there. In order to make your networking as effective as possible, you should set clearly defined goals. Possible goals would be, for example: establishing a certain number of (qualitative) contacts or getting to know contacts from new industries/companies.
Even if your goal is to make as many contacts as possible: pay attention to the quality of your contacts. Solid partnerships based on mutual respect and interest always pay off in the long term. In the end, it is not the number of business cards that matters, but who is really remembered.
If there is a guest list, be sure to look at it ahead of time. In this way, you can identify contacts already in advance who could be important for your own network. Also prepare yourself professionally for the talks and discussions before the B2B event. Read current industry news and find out about the companies that will be represented.
The quickest way to create new connections is to identify things in common. This could be industry, position in the company or even personal hobbies. However, the strongest connecting components are shared contacts. Actively network your contacts with each other and benefit if your contacts do the same. It’s a give and take.
In addition to good preparation, effective networking also requires conscientious follow-up work. Send your new contacts a follow-up promptly and also network digitally with your new partners.
B2B event ideas
Just because B2B events are mainly about business topics doesn't mean they have to be boring. Thanks to digitization, there are many new trends and innovations when it comes to B2B events.
We will present some B2B event ideas below:
- Use an event app that not only provides information about the event, but also promotes networking.
- Create networking and conversation opportunities, for example in the middle of the mountains or in a gondola lift.
- Come up with exclusive goodies for special customers (VIPs).
- Create unique moments that will be remembered (for example, hiking tours or a special show act).
- Also think about hybrid events to reach as many potential visitors as possible.
Frequently asked questions
B2B events differ from B2C events mainly in their focus. While the former center in particular on personal contact and on building long-term customer relationships, business-to-customer events are much more varied. Sometimes lead generation or networking are as well in the foreground here, but topics such as entertainment or specific knowledge transfer also play a decisive role. Find out more about B2B events and B2B event ideas.
A B2B event is all the more successful the better networking is possible. As an organizer, you should pay attention to the composition of participants and ensure that there are enough small talk opportunities. As a participant in a B2B event, it is important to network as successfully as possible. Here you will find tips on effective networking at B2B events.
The location is suitable for conferences, product launches, seminars and hybrid events. Thanks to flexible room concepts, state-of-the-art technology and professional support, you can implement a wide variety of formats – from classic specialist conferences and creative product presentations to interactive workshops. Hybrid or digital events are also easily possible, as the premises are equipped with powerful infrastructure and high-quality media technology. Whether concentrated seminars, networking events or international congresses: the location offers the right setting for every event idea.
The largest hall, ‘Schalfkogel’, can accommodate up to 500 people, depending on the seating arrangement. The capacity varies depending on the desired setup – whether theatre seating for a conference, banquet seating for a gala dinner or a flexible mixed concept. Mobile partition walls also allow the space to be adapted to smaller groups. This makes the hall suitable for both large plenary sessions and smaller breakout sessions. Thanks to the modern acoustics and technical equipment, the quality of the event remains optimal in every seating arrangement.
High-quality lighting, sound and media technology is available on site as standard. This includes powerful projectors, a 100 m² screen, stage lighting, modern microphone technology and professional sound systems. Additional features such as camera setups, streaming technology or special effects can be booked on request. Technical support from experienced technicians is always guaranteed. This means you benefit from a complete package that can be individually expanded and tailored perfectly to your event.
Yes, hybrid and streaming setups with professional direction and recording are available. This allows you to make your event accessible both on-site and digitally. High-quality live streams, interactive participation by online attendees and recording for later use are an integral part of these services. Our technicians ensure that everything runs smoothly so that you can concentrate on the content and guests. Whether it's a panel discussion, conference or product presentation, the hybrid format opens up new horizons.
Yes, there are several breakout rooms of various sizes available. They are ideal for small groups, workshops or confidential discussions. The rooms are located both in the Gurgl Carat and in the surrounding hotels. Depending on your needs, you can hold breakout sessions for 10 to 110 people. The proximity to the main rooms (all breakout rooms are within walking distance) makes it easy to switch between plenary sessions and working groups. This leaves plenty of room for varied event concepts.
The Wi-Fi and network infrastructure are designed for large events with live streams. The Wi-Fi throughout the building can be increased to up to 1 Gbit/s (upload and download) for streaming. This means that several hundred participants can be online at the same time without any problems. Secure networks or separate lines can be provided for particularly demanding setups. This ensures that streams run in the best quality, digital tools function reliably and participants can interact smoothly.
The catering service offers a wide range of options – from regional specialities to vegan menus. Allergies and special dietary requirements are of course taken into account. Together with experienced partners, we focus on fresh ingredients and, whenever possible, regional products. Service times can be flexibly adapted to your event programme – whether it's breakfast, refreshments during breaks, business lunches or gala dinners. This ensures that your event remains culinarily diverse and enjoyable for all participants.
The entire venue is accessible and equipped for disabled visitors. All floors are accessible by lift, pathways are wheelchair-friendly and the sanitary facilities also comply with accessibility standards. In addition, all work and recreation areas are accessible to people with limited mobility. This allows you to plan events that are inclusive and offer equal access and comfort to all participants.
The Gurgl Carat can be reached by public transport or by car. Shuttle services can be arranged individually, and parking spaces are available on site, as are charging stations for electric vehicles. There are separate loading zones for equipment and materials, making loading and unloading easy. This means that organisers and participants alike benefit from a comfortable and sustainable journey.
Yes, hotel rooms within walking distance can be organised and reserved. Around 20 hotels with 4- and 5-star standards as well as numerous apartments are located just a few minutes' walk from the venue. We are happy to assist you in reserving and managing suitable rooms for your participants. This eliminates the need for time-consuming individual bookings and ensures that your guests enjoy short distances and maximum comfort.